I Can’t Take Caitlyn Jenner’s Run For Governor Seriously.
There’s no way she’ll win the California gubernatorial race, but she’ll certainly get the media attention she’s after.
After weeks of expectations, socialite Caitlyn Jenner announced her run for Governor of California, following a successful recall campaign against current Governor Gavin Newsom. While the media has certainly enjoyed engaging in speculations about her intentions to run and been interested in how this campaign plays out considering Jenner is a trans woman running as a Republican, it’s admittedly been difficult for me — and I’m sure for others as well — to even take it seriously.
For one thing, since the announcement as Politico pointed out, her campaign has gone dark. No issues page on her campaign website, there hasn’t been a single television appearance, or an endorsement of her candidacy from others who joined and embraced her calls for the the Governor to face a recall election. All things one would expect from someone who has intended from the beginning to use this as an opportunity to run for office herself.
That is, if she even really wants to win, and I don’t think she does at all.
The entire thing reeks of hopes for or even an already secured book deal and/or documentary that a cable news channel expects will bring them and Jenner herself a nice chunk of change. Jenner is smart enough to know there is a lot of money to be made from the right wing. There is nothing FOX News or the right’s pundit class in general love more than to have someone from an overall marginalized community coming aboard to espouse their talking points for them, so they can pretend as though it makes their message any less racist, homophobic, transphobic, sexist, classist, etc.
I genuinely cannot imagine a scenario where Jenner wins this election, even if Newsom is as (justifiably) unpopular as he is, and that’s exactly how Jenner wants it. She will get the book deal, the camera crew following her, and find herself suddenly relevant enough to get six figure speaking fees and maybe even regular contributing opportunities in right wing media spaces. It’s similar then, at least in a small part, to Donald Trump isn’t it? Trump was wealthy, bored, on the precipice of financial ruin once again, and felt a run for office could salvage his brand. I don’t think he ever expected to win, and was instead hoping to just get some foreign investment in his real estate. The ultimate difference between his campaign and Jenner’s though is that for a wide variety of reasons that many of us have already addressed, Trump had an excellent shot.
Jenner is no Ronald Regan, and certainly no Donald Trump. Are we really expected to believe that Trump supporters, as angry as they might be with Governor Newsom, are going to coalesce around Caitlyn Jenner in a fashion organized enough to unseat the Democratic Governor in a state that is one of the Democratic Party’s largest strongholds in the country? As much as the right wing might love a “celebrity” who echoes their viewpoints, I can’t envision a scenario where they accept a trans woman who they treated with nothing but vile contempt when she came out as trans only a few years ago. Jenner, I’m sure, knows this, and is perfectly fine with it so long as she still gets something out of it. The entire Kardashian/Jenner clan might be many things, but there is no denying they certainly know how to market themselves and bring in the cash.
I could definitely be wrong, but at least right now it appears as though that is all Jenner is after, and she’ll probably get it.